Best FullStory alternatives for session replay

When a smaller tool is enough

Leaving FullStory only makes sense if you no longer need the surrounding platform. If session replay and heatmaps are the remaining job, a focused tool can be simpler to run and easier to price.

When a digital experience platform is more than you need

FullStory is a hosted digital experience platform used by many large teams for session replay and a wider set of analytics and insight tools. Alternatives become interesting when the job has shrunk to recordings and heatmaps, or when you want published plan prices and a hosted product with a storage-region choice, rather than a sales-led enterprise suite.

Replayly is a smaller, privacy-first session replay product. Input masking and Do Not Track are on from the first snippet, heatmaps are on Pro and Business, and you can choose an EU or US storage region on Replayly's hosted cloud. Replayly does not try to replace a full digital experience platform. If you still use that wider FullStory suite, staying is usually the better call.

We do not invent FullStory list prices or package names. Those are typically sold to larger teams and change; read FullStory's current site or ask their team before you budget a switch in either direction. Replayly's own prices are public.

Other serious options include staying on FullStory, considering PostHog if you want a broader self-hostable analytics platform, or OpenReplay if you want a different open-source session replay stack. Hosted tools such as Microsoft Clarity remain a fit when you want another hosted recorder.

A practical way to compare scope

Write down the FullStory features you used in the last month. If the list is mostly session replay plus a few heatmaps, a focused tool can reduce what you operate and make pricing easier to explain. If the list includes a lot of adjacent platform capabilities, moving only the recorder will not replace the work.

Then compare hosting and privacy defaults, not just brand names. Replayly can keep recordings in a region and bucket you choose. FullStory is a hosted platform with its own residency and privacy options — confirm those in their documentation. The side-by-side table lives on the Replayly versus FullStory page; this page is about whether you need that platform at all.