Heatmap
A heatmap is an aggregate visualization of user behavior on a page. A click heatmap shows where clicks and taps clustered. A scroll heatmap shows how far people typically reached. Replayly offers click and scroll heatmaps on Pro and Business, generated from the same recordings used for session replay.
Why it matters
Heatmaps help you find patterns without opening every session: a call-to-action that is never clicked, a fold that hides the next step, or a cluster of clicks on something that is not a button.
They are a starting point, not a verdict. A bright area can mean success or confusion. Open a few recordings to see what people were trying to do, and keep privacy defaults in place so form values are not part of the picture.
Replayly does not currently ship surveys or funnels. If you need those, compare honestly with a broader UX suite. The heatmaps feature page explains what is included today.
Related: Heatmaps in Replayly. Back to the glossary.